ABOUT US

Our Beginning

Aarni began in 2021, during the peak of the COVID-19 lockdown. After moving back to India from Australia, Ifound myself in an unexpected pause, with time to reflect, but no clear path ahead. I’ve never felt drawn toworking under someone else, and even job interviews left me feeling disconnected. While at home, I started looking for Indian clothing that felt both comfortable and stylish, something minimal yet elegant, rooted in tradition but easy to wear. To my surprise, there weren’t many brands offering that balance. That gap sparked something in me. If I couldn’t find it, maybe I was meant to create it. That’s how Aarni was born, a brand built to fill a need I felt deeply, both personally and in the market.

Our Craftsmanship

At Aarni, we celebrate Indian textiles and craftsmanship by blending tradition with modern sensibilities. Each piece is designed with attention to comfort, movement, and elegance, so it doesn’t just look beautiful,but also feels effortless to wear. From soft cottons to hand-embroidered details, we work closely with artisans and small-scale units to bring thoughtful designs to life. Our silhouettes are simple yet refined, made to suit everyday moments as much as special ones. Every collection is a quiet tribute to India’s artistry designed to last, not just trend.

Our Philosophy

Aarni is rooted in the belief that fashion doesn’t have to be loud to be meaningful. We create clothing that speaks softly but confidently timeless pieces that reflect your individuality without compromising on comfort. Our focus has always been on intention over impulse, ease over excess, and authenticity over trends. We’re here for the women who want to feel good in what they wear every single day.